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Monday, May 18 2009

Quand la pub joue avec les stéréotypes culturels

Publicité pour un réfrigérateur Bosch

I found it funny to find an ad in the last Géo issue, which appealed to the stereotypes that French people have about Americans and Germans. An intercultural ad if there was ever any. The ad is for an American-style refrigerator and the tagline reads "tall, cold and ecologist. No doubt, this American is German".

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Tuesday, November 4 2008

Think Globally Small or You Won't Be Global

My talk at Shift [1] was a success, at least according to my own little standards. It rambled about culture as the next challenge for companies, but also for social web services and even plain websites. The idea is that if success comes through making the user feel at home when they come and visit  […]

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Wednesday, October 29 2008

Immigrants, What Countries Are Importing People?

International immigrants map

It's interesting to see how people are migrating across the globe. I came across this map thanks to Alexandra while we were socializing at the Frankfurt Girl Geek Dinner. International immigrants The size of each territory indicates the number of international immigrants living there. The United  […]

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