Ceci n'est pas une endive

It is probably a marketing trick to be using French sounding names in countries where French is not spoken. Especially for food. The "Cuisine flair, I suppose". But what really really bothers me, is when marketing does not check its grammar and ends up using the wrong gender for a word, or making a pathetic spelling and grammar mistake. Two examples in Germany, where the gender of "dessert" has been changed, or where a mousse-like dessert is called Crème Composé when it should be Crème ComposéE.

While reading one of the blogs I follow from afar on the "intercultural" scene, I stumbled upon the concet of "vorauseilender Gehorsam" (obedience before the order), an interesting concept which the commenter on the blog thought could be an explanation for the rise in English words within other languages. The idea being that people obey soe "unknown boss" that expects them to strew their conversations with English words to be fashionable, because it is the thing to do.

A few months after writing my blog post Why The French Don't Speak Any Other Language, I read Jean-Benoît's Nadeau Les Français aussi ont un accent. Jean-Benoît Nadeau is French Canadian and lived two years in France to study the French. And he seemed to come to a conclusion similar to mine concerning why the French don't speak any other language, ie. that the mastery of the language is a very important thing for the French and unless they speak a foreign language perfectly, they just won't speak.

I found it funny to find an ad in the last Géo issue, which appealed to the stereotypes that French people have about Americans and Germans. An intercultural ad if there was ever any. The ad is for an American-style refrigerator and the tagline reads "tall, cold and ecologist. No doubt, this American is German".